Hi!, I'm Natalia Castorina
I am an strategic UX / UI designer based in Buenos Aires, Argentina. I transform digital landscapes through innovative design methodologies and proven industry insights.
I am an strategic UX / UI designer based in Buenos Aires, Argentina. I transform digital landscapes through innovative design methodologies and proven industry insights.
At Tax Fix Germany, I optimized the tax filing platform by creating intuitive wireframes and prototypes based on user feedback. I simplified complex tax processes, enhancing accessibility and guiding users through a seamless filing experience, ultimately boosting engagement.
Led my team by defining the strategy for the Deloitte Health & Pharma Clinical Research project. Created user personas, information architecture, and user flows, incorporating user feedback. Developed prototypes using the existing design system, optimizing user interactions for a smoother experience.
I developed a strategic approach for creating a generative AI chatbot tailored to the EarnUp financial application. By researching industry best practices, I built an AI-driven chatbot capable of delivering precise, context-aware financial solutions. I also designed user interactions and conducted thorough testing with target audiences to ensure optimal performance and user satisfaction.
I designed and developed the enhanced EarnUp financial application, creating an integrated design system to optimize user experience and business value. Leading product design, I conducted user research to boost adoption. I also built email frameworks in HTML, designed marketing campaigns, maintained the admin website, and contributed to sales demos and B2B pages for business growth.
I created wireframes and high-fidelity mockups for the Enterprise Verizon Billing system, based on user feedback and business needs. Collaborating with the development team, I ensured feasible implementation, while working with stakeholders to align with existing design practices and business goals. Throughout, I refined designs to deliver a seamless and intuitive user experience.
I created the visual design aesthetic for Verizon's Enterprise Billing system, focusing on a clean, user-friendly interface that aligns with the brand's identity. Collaborating with development and product teams, I ensured seamless integration and optimized performance. The design aimed to simplify workflows, enhance usability, and improve user satisfaction.
I designed the marketplace user experience, interaction, and interface for Electronic Arts, The Sims 4, focusing on creating an intuitive and engaging environment for users. My deliverables included high-quality wireframes, user flows, and interactive prototypes, ensuring seamless navigation and a streamlined purchasing experience.
Designed and collaborated with the whole team using atomic design for the creation of the Naranja's design system. Performed UI / UX smalls and major improvements. Implementation of A / B testing. Conducted user interviews. Created wireframes and low and high fidelity prototypes.
Designed and collaborated with the whole team using atomic design methodology for the creation of the design system for the Naranja brand. Using a design system helped to maintain a better communication between all areas, reduce the time of implementation and made the design more efficient.
I designed the Ghost Financial kitchen app, a comprehensive platform supporting ghost kitchens and restaurant ventures. By systematically identifying and addressing customer needs, I created the entire app design, offering financial products such as insurance, payroll, credit cards, and expansion loans for startups and growing kitchens.
For Scholastic Teachers, I created templates to enhance consistency across all platforms and optimized the site to ensure full responsiveness across devices. Additionally, I improved site navigation, making it more intuitive and user-friendly.
I contributed to XUP Payments by designing the UX and user interface for their Servicing and Support Tool. I worked on user flows, interactions, and prototyping for both mobile and desktop platforms using Adobe XD. XUP Payments is a payment platform that streamlines digital payments for financial institutions.
I collaborated on the design and creation of the Globant brand, contributing to the development of the brand identity. The style of the brand identity book was crafted to strike a balance between playfulness—reflecting the young nature of the brand—and portraying the company's core essence.
A place where all employees could refer their family and friends
I designed the landing page for the Microsoft Azure Marketplace, an online store offering applications and services built to integrate with Microsoft’s public cloud. The platform features products and services directly from Microsoft or its technology partners, providing users with seamless access to cloud-based solutions.
For Globant Converge, I created HTML emails and visual assets to promote the event. The design focused on capturing the event’s essence while ensuring a visually appealing and responsive experience across various devices, enhancing engagement and driving attendee participation.
I built HTML emails and visual assets for this email campaign initiative, ensuring a visually engaging and responsive design that aligns with the campaign’s objectives. The focus was on delivering clear, impactful messaging and a seamless experience across various devices and email clients.
For Google Cloud Talk, I built HTML emails and visual assets to promote the bootcamp. The design focused on delivering clear, engaging messaging and ensuring a responsive, user-friendly experience across all devices to drive registrations and participation.
Implementation in HTML5 and CSS3 using LESS framework and GIT.
Collaborate on the design of the user interface and delivered the page workflows. Implementation in HTML5 and CSS3 using SASS framework and GIT.
Implementation in HTML 5, SASS & CSS using Boostrap 4. I worked on the the implementation of the responsive design in desktop, tablet and mobile version..
"Natalia is a designer with a great sensitivity for aesthetics and shape. Their motivation and proactivity had a positive effect on the work group. She had an excellent dialogue with all the actors involved in the project, determined by their profile and role. Natalia is a great designer and an excellent person and is a valuable asset to any team."
I met Natalia when I was working as a
Designer in Globant in the redesign of the teacher's website for Scholastic. During
my work with Natalia, she was very efficient, professional and a very talented
designer.She is very proactive, has excellent communication skills and is very
client-oriented. She pays attention to details having an effective management of
specific feedback. She is very flexible, hence, she can adapt to changed
circumstances.
In general, I recommend Natalia to any company, she is a very talented woman and
has a proven record of success working with world-class companies.
Present
• Designed and maintained a refined EarnUp financial application with an integrated design system, optimizing user experience and business value.
• Led product design team by conducting user research, creating a consistent design system, and investigating while implementing generative chatbot best practices.
• Developed an AI-driven generative chatbot delivering accurate, context-aware financial solutions.
Oct 2024
• Orchestrated comprehensive product design solutions across multiple digital platforms, consistently delivering user-centric, strategically aligned experiences:
• Developed and refined financial application and AI chatbot with advanced interaction designed for EarnUp
Created accessible design systems emphasizing user workflow optimization
• Collaborated with clients including ICE, Iuvity, and Extensiv to transform digital experiences
• Designed Ghost Financial kitchen app by systematically identifying and addressing customer needs
Delivered high-fidelity design flows through iterative client and user feedback
• Redesigned Taxfix Berlin's UX/UI experience, aligning design strategy with business objectives
• Crafted user-friendly interfaces for Spring EQ, ensuring intuitive navigation and seamless interaction
• Consistently bridged user experience, technological innovation, and business strategy across diverse digital ecosystems.
Jan 2022
• Drove strategic product evolution for XupPayments by implementing innovative features and enhancing existing product capabilities.
At Rootstrap:
• For the Clementine App, executed a comprehensive design system migration, establishing a robust and scalable design infrastructure that streamlined product development and ensured design consistency.
• Led product design for Delino through a rigorous UX audit, systematically:
Sept 2015
I worked with differents clients like Microsoft & Colgate as a Visual Designer and later on implementing those designs in HTML & CSS.
Jun 2013
I worked as an UX / UI
Designer at Globant. During these 8 years I participated in different and challenging
projects such as Electronic Arts, Verizon, Scholastic, PR Newswire, Naranja, Macro Bank
and Deloitte where I could grow and continue evolving as a professional.
Designed user-centered models, userflows, wireframes and high-fidelity prototypes
and closely collaborated with multidisciplinary UX, product and developer teams on
technical implementation.
Some of these designs I implemented myself using HTML
& CSS, SASS and Boostrasp 4.
Sept 2009
I worked at Deltek, a company based in Dallas (Texas), for 4 years. I directly reported to the office at Dallas. During my stay I was involved in all visual design stages of their human resources application from concept to final implementation.
I joined UX Labs course at Buenos Aires University. Also took UX courses in Acámica and Udemy.
